The Right Marketing Agency for Senior or Multi-Family Housing

by Jackie Riedel | June 10, 2024 | Senior Living

Choosing the option best suited to your needs requires careful consideration of several key factors. Here are some important points to help you make an informed decision.
In senior living and multi-family housing, having the right marketing mix, messaging, and partnerships are essential. The right marketing agency can elevate your brand, attract the right tenants, and ultimately drive your business’s success.

But how do you choose the one that’s best suited to your needs? Here are some key considerations to help you make an informed decision.

Understand Your Needs and Goals

Before you start your search, define what you want to achieve with your marketing efforts. Are you looking to increase occupancy rates, centralize your marketing efforts, update branding and messaging, or improve resident engagement? Understanding your goals helps you communicate your needs effectively to an agency and evaluate whether an agency’s strategy aligns with your goals.

Look for Industry Experience

An agency with experience in senior living or multi-family housing will have a better understanding of your residents, local markets, and strategies that suit those residents and market. They’ll know the best approach to reach potential residents and understand the unique selling points of your communities. Ask potential agencies about their previous work in your industry and request case studies or references. Learn more about our work in the industry here.

Evaluate Their Services

Marketing is complicated, it encompasses digital marketing, traditional marketing, content creation, social media management, SEO, PPC advertising, and more. Assess the range of services each agency offers and ensure they align with your goals. For senior living, for example, having expertise in content marketing and marketing individual care-types, while multi-family housing may benefit from strong SEO and PPC campaigns.

Check Their Track Record

A proven track record of success is a strong indicator of an agency’s capability. Look at their portfolio, blogs, and client testimonials. Successful campaigns in the past can give you confidence that the agency can deliver quality results for your operating company.

Assess Their Creativity and Innovation

The real estate market is constantly evolving, and your marketing strategies need to keep up with current market trends. Choose an agency that demonstrates creativity and innovation in their campaigns, but keep in mind that previous work is influenced by specific clients and not always telling of their capabilities. A quality marketing agency should be able to provide fresh ideas and adapt to new trends, technologies, and platforms.

Consider Their Communication and Reporting

Effective communication is crucial for a successful partnership. The agency should be responsive and keep you updated on the progress of your campaigns, but clients should expect to be involved in the process and responsive in return to keep projects on track to the agreed upon timeline. Additionally, they should provide regular, transparent reporting that allows you to see the ROI of your marketing efforts. Ask about their communication process and the types of reports they provide.

Evaluate Their Digital Presence

An agency’s own digital presence can be a good indicator of their capabilities. Check out their website, blog, social media profiles, and overall online presence. Are they actively engaging their audience? Their ability to market themselves can give you insights into their ability to market your properties.

Discuss Budget and ROI

Marketing budgets can vary widely, so it’s important to find an agency that can deliver value within your budget. Discuss your budget upfront and ask how they plan to achieve your goals within that budget. Additionally, ask about their approach to measuring ROI and how they ensure that your marketing spend is delivering tangible results.

Meet the Team

Your relationship with your marketing agency should be a collaborative one, so it’s important to meet the team you’ll be working with. This can help you assess whether they’re a good cultural fit and if you’ll enjoy working with them. It also gives you a chance to gauge their expertise and enthusiasm.

Choosing the right marketing agency for your senior living or multi-family housing operating company is a critical decision that can significantly impact your business and occupancy goals. It’s imperative to take the time to understand your needs, pain points, and weaknesses.

By evaluating potential agencies based on their experience, services, track record, and communication, and ensuring they align with your budget and goals, you can find a partner that will help you thrive in a competitive market.

The right agency will not only execute effective marketing campaigns but also become a valuable ally in your business’s growth and success. Learn more about how The Tiber Group can help you effectively market your communities here.

Ready to take your marketing to the next level?