Strategic Consulting

Our team of marketing experts and media buyers has over 20 years of experience working to carefully craft strategic plans capable of helping you achieve your goals.


Rethink Your Strategy

The Tiber Group’s approach is to integrate the current systems that are successful for you into our network of systems to provide you with a broader and improved vision. Whether you are looking to expand brand awareness or drive sales growth, our team collaborates with your internal marketing and sales teams to determine the optimal marketing plan to meet your specific needs.

Conduct thorough research and analysis of your target market, competitors, industry trends, and consumer behaviors to identify growth opportunities and potential challenges.


Developing a comprehensive marketing strategy aligned with your business goals, outlining the most effective channels, messaging, and tactics to reach your target audience and achieve desired outcomes.


Implementing metrics and tracking mechanisms to monitor the success of marketing initiatives, allowing for data-driven adjustments and continuous optimization for better results.

Our Strategic Consulting Process


Initial Assessment and Research

The Tiber Group evaluates your marketing efforts, industry, audience, and competitors to identify key insights shaping our strategy.


Goal Setting and Strategy Development

Develop the chosen idea into a detailed and coherent concept, outlining key visual elements and messaging.


Audience Segmentation and Persona Creation

Utilizing our expertise, we segment your audience and develop detailed personas, refining messaging and strategies for diverse customer groups.


Tactical Execution Planning

We guide you in crafting actionable plans for implementing the strategy, covering content, advertising, social engagement, SEO, and more.


Measurement, Analytics, and Optimization

Through robust tracking and data insights, we continuously assess performance against goals, enabling adaptive decision-making and optimized strategy.

Our Consultants

Roger Aufieri

Meet Roger Aufieri, a seasoned Senior Managing Director and Chief Operating Officer (COO) with an impressive track record in the real estate industry. Throughout his career, Roger has consistently shown a strong dedication to excellence, achieving significant milestones and driving success in various sectors. Roger’s influence extends beyond real estate, leaving an indelible mark on various sectors. He has significantly contributed to serving industry leaders in Senior Living, such as Holiday Senior Living, Overture in Active Adult, and the Hospitality sector.

Demonstrating remarkable versatility, Roger navigates and excels in diverse industries, earning him a well-deserved reputation as a leader who thrives in multifaceted environments. Regarding business development, Roger is a master at identifying and seizing opportunities. His strategic partnerships and expansion initiatives have propelled organizations to new heights of growth and profitability.

What sets Roger apart is his leadership style, characterized by forward-thinking vision, adaptability, and an unwavering pursuit of excellence. He has inspired teams to consistently exceed expectations, fostering a culture of collaboration, innovation, and success.

Vicky Barger
Meet Vicky Barger, a sales and marketing expert with twenty years of experience in the Senior Living Industry. Throughout her professional journey, Vicky has consistently showcased unwavering commitment and outstanding performance across diverse key positions.

Vicky’s leadership abilities and expertise in senior living organizations have been prominently showcased over the years. In her previous roles, she played instrumental parts in renowned senior living providers, leaving a lasting impact.

Notably, Vicky served as the Senior Vice President of Sales for both Holiday Retirement and Elmcroft/Eclipse Senior Living, contributing significantly for over a decade. Adding to her diverse experience, Vicky’s entrepreneurial spirit and marketing prowess came to the forefront during her tenure as the Executive Vice President and proprietor of LynCommunications (Marketing) Services.

Her company, which successfully served Sunrise Senior Living for eight years, provided strategic planning, facilitation, and training services to various clients. Vicky’s journey in the Senior Living Industry is a testament to her commitment to enhancing the lives of seniors through innovative solutions and dedicated service. Her wealth of experience and leadership qualities make her a valuable asset to our organization in the senior living sector.

Our Results

We leverage strategic consulting to generate leads and deliver results by meticulously assessing your business landscape and customer base, allowing us to develop tailored strategies that align with your goals and resonate with your target audience. Our data-driven approach ensures that every step of the process is optimized for maximum lead generation and measurable outcomes, ensuring a significant impact on your business growth.