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Senior Living
& Multifamily housing

The senior living industry frequently resembles a highly competitive world, where providers vie to offer the best services and amenities for elderly residents, leading to intense competition and challenges.

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About The Industry

In a competitive senior living market, marketing plays a pivotal role in attracting and retaining residents. Through targeted campaigns, informative content, and compelling visuals, marketing showcases the unique features, care services, and vibrant community life offered by your senior living facility.

By addressing the concerns and aspirations of both seniors and their families, marketing establishes trust, builds a positive reputation, and ultimately drives higher occupancy rates as prospective residents recognize the value and suitability of your community for their needs.

Strategic marketing provides a competitive advantage, highlighting your community's value and addressing specific needs, setting it apart in the increasingly competitive senior living and multi-family industry.

Senior living marketing increases brand visibility, leading to word-of-mouth referrals and recommendations, while educating the public about services and dispelling misconceptions, fostering a positive community reputation.

Senior Living Industry Statistics

Senior living marketing strategies have shown a correlation between digital engagement, such as online reviews and social media presence, and increased occupancy rates, reflecting the growing influence of digital platforms in the decision-making process of seniors and their families.

  • Increasing Demand 95% 95%
According to the U.S. Census Bureau, the number of Americans aged 65 and older is projected to reach 95 million by 2060. This increasing aging population creates a growing demand for senior living facilities and services, making it a lucrative market for marketers in the industry.
  • Digital Influence 46% 46%
A study by Google and Caring.com found that 46% of families searching for senior living options use digital means exclusively, relying on online resources, reviews, and virtual tours to make decisions. This highlights the importance of having a strong online presence and digital marketing strategies to reach potential residents and their families effectively.
  • Referral Impact 70% 70%
Word-of-mouth plays a significant role in senior living decisions. According to a study by the American Seniors Housing Association, nearly 70% of senior living move-ins result from referrals made by friends or family members. This underscores the importance of providing excellent care and services to residents to generate positive recommendations and maintain a healthy occupancy rate.

The Tiber Group
Handles all Senior Living Care Types

Independent Living

Assisted Living
Active Adult
Memory Care

Industry Review

Working with Tiber has been nothing short of wonderful. The team is always quick to respond to any advertising request and makes the process from researching, to booking, to analyzing performance enjoyable and easy. The active adult community portfolio has seen ROI from various print and digital channels booked with Tiber through increased lead, tour, and lease volume. The team members at Tiber handle all communication with the various publications which streamlines the process and eliminates a lot of back and forth with numerous people. In addition, their GroundCTRL portal makes art updates by their creative team easy to request and review before submitting to the publications. Truly a homerun!”

Hannah Bailey

Greystar Overture
Active Adult Living