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Senior Living
& Multi-family housing

The senior living industry frequently resembles a highly competitive world, where providers vie to offer the best services and amenities for elderly residents, leading to intense competition and challenges.

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Senior Living

In a competitive senior living market, marketing plays a pivotal role in attracting and retaining residents. Through targeted campaigns, informative content, and compelling visuals, marketing showcases the unique features, care services, and vibrant community life offered by your senior living facility.

By addressing the concerns and aspirations of both seniors and their families, marketing establishes trust, builds a positive reputation, and ultimately drives higher occupancy rates as prospective residents recognize the value and suitability of your community for their needs.

Strategic marketing provides a competitive advantage, highlighting your community's value and addressing specific needs, setting it apart in the increasingly competitive senior living and multi-family industry.

Senior living marketing increases brand visibility, leading to word-of-mouth referrals and recommendations, while educating the public about services and dispelling misconceptions, fostering a positive community reputation.

Senior Living Industry Statistics

Senior living marketing strategies have shown a correlation between digital engagement, such as online reviews and social media presence, and increased occupancy rates, reflecting the growing influence of digital platforms in the decision-making process of seniors and their families.

  • Increasing Demand 95% 95%
According to the U.S. Census Bureau, the number of Americans aged 65 and older is projected to reach 95 million by 2060. This increasing aging population creates a growing demand for senior living facilities and services, making it a lucrative market for marketers in the industry.
  • Digital Influence 46% 46%
A study by Google and Caring.com found that 46% of families searching for senior living options use digital means exclusively, relying on online resources, reviews, and virtual tours to make decisions. This highlights the importance of having a strong online presence and digital marketing strategies to reach potential residents and their families effectively.
  • Referral Impact 70% 70%
Word-of-mouth plays a significant role in senior living decisions. According to a study by the American Seniors Housing Association, nearly 70% of senior living move-ins result from referrals made by friends or family members. This underscores the importance of providing excellent care and services to residents to generate positive recommendations and maintain a healthy occupancy rate.

The Tiber Group Handles all senior living care types

Independent Living

Assisted Living
Active Adult
Memory Care

Multi-Family Housing Marketing Services

At The Tiber Group, we understand that successful multi-family housing projects require high-quality construction and design and effective marketing strategies to attract and retain tenants. To delve deeper into effective strategies, check out our article on 10 Marketing Strategies to Attract and Retain Senior Living Residents.

Our marketing services are designed for the multi-family housing industry, helping you connect with the right audience and build vibrant communities. We know the industry challenges, and we know how to turn those challenges into opportunities. For insights on how to build a strong brand in this sector, read our post on Essential Brand Strategies for Senior Living Communities.

Whether you are a property developer, owner, or manager, we offer comprehensive marketing solutions tailored to your unique needs. Our marketing approach for multi-family housing focuses on engaging, targeted, and data-driven strategies that highlight the exceptional value of your property. Additionally, if you’re looking for expert guidance, consider learning about The Right Marketing Agency for Senior or Multi-Family Housing.

Audience-Centric Campaigns

We start by understanding your target audience—their preferences, demographics, and behaviors. This allows us to craft campaigns that resonate with prospective tenants and address their specific needs.

Brand Development

Your property’s identity is crucial to its success. We help you create a strong and distinctive brand that sets you apart from the competition. This includes everything from naming and logo design to messaging and brand voice.

Multi-Channel Marketing

We employ a mix of online and offline marketing channels to maximize reach and impact. Our strategies encompass social media, email marketing, websites, search engine optimization (SEO), digital advertising, and traditional media.

Lead Generation and Nurturing

The Tiber Group uses proven techniques to generate high-quality leads for your multi-family housing project. We also implement lead nurturing campaigns to engage with prospects and guide them through the leasing process.

Data Analytics and Reporting

We believe in the power of data to drive marketing decisions. Our team monitors the performance of your campaigns, providing you with detailed analytics and insights to measure success and identify opportunities for improvement.

With The Tiber Group, you get a partner dedicated to helping you succeed in the multi-family housing industry. We bring expertise, creativity, and a results-oriented mindset to every marketing campaign we undertake.

Our goal is to help you build a thriving community by connecting with the right tenants. Contact us today to learn more about our multi-family housing marketing services and how we can help you reach your goals.

Industry Review

Working with Tiber has been nothing short of wonderful. The team is always quick to respond to any advertising request and makes the process from researching, to booking, to analyzing performance enjoyable and easy. The active adult community portfolio has seen ROI from various print and digital channels booked with Tiber through increased lead, tour, and lease volume. The team members at Tiber handle all communication with the various publications which streamlines the process and eliminates a lot of back and forth with numerous people. In addition, their GroundCTRL portal makes art updates by their creative team easy to request and review before submitting to the publications. Truly a homerun!”

Hannah Bailey

Greystar Overture
Active Adult Living