Media Buying
Purchase advertising space or time on traditional media channels such as television, radio, print, and outdoor billboards to reach a broader audience.
importance of traditional media
Traditional media remains important for marketing due to its wide reach and ability to target diverse demographics, reaching both online and offline audiences. It allows businesses to establish a local presence, build credibility, and engage with potential customers through trusted channels like television, radio, and print publications.
Our media buying services are designed to maximize your ad spend, ensuring your message is seen by those who are most likely to engage with your brand. From traditional media outlets to the latest digital platforms, we navigate the complex media landscape to deliver results. For insights on integrating traditional approaches in a modern context, explore our article on Embracing Tradition in a Digital Age.
Broadcast & Streaming
We conduct thorough research and acquire broadcast and streaming advertising to ensure a strong return on investment. This is achieved by identifying the most suitable placements, reaching a wide yet specific audience, and utilizing engaging content to boost brand engagement and conversion rates.
print & outdoor
Print advertising and billboard advertising deliver ROI and generate leads by strategically placing visually compelling content in high-traffic locations, effectively reaching a broad audience and driving engagement that translates into measurable business outcomes.
Programmatic Digital SEO
Elevate your brand’s online presence through our expertise in media buying and programmatic SEO. Our dedicated team strategically places your message across digital platforms, ensuring maximum visibility and engagement, while seamlessly integrating innovative solutions to drive success and accelerate growth.
Local Digital
Working with a local news channel to place digital marketing, e-newsletters, and digital advertorials provides businesses with a powerful opportunity to leverage the channel’s established audience and credibility, effectively reaching the local community and driving engagement and brand awareness.
Direct Mail
Direct mail effectively generates leads and attracts event attendees by delivering personalized and tangible promotional material directly to target audiences, capturing attention and encouraging immediate action.
Collateral
We conduct thorough research and strategic implementation of direct mail advertising to effectively promote events and specials, enticing and attracting customers to your business through personalized and compelling messaging.
Our Media Buying Process
1.
Research and Planning
Media buyers conduct audience research, define objectives, and identify suitable media channels. To understand the basics that still drive successful campaigns, read our post on Rediscovering Marketing Fundamentals.
2.
Negotiation and Buying
Media buyers negotiate with outlets and secure optimal ad placements within the campaign’s budget.
3.
Monitoring and Optimization
Media buyers continuously track performance metrics, making data-driven adjustments to enhance campaign effectiveness.
Our proprietary platform, groundCTRL, helps you streamline your marketing process by centralizing communications and eliminating room for error.
Our goal
We use traditional marketing methods, such as print, radio, and television, to generate leads and achieve results.
Through these established channels, we aim to reach a wider audience, build credibility and trust through familiarity, and strategically create messaging that resonates with potential customers.
